KPI reviews

Seasonal Lift Observatory

Links promo calendars to lift curves so stores see whether hero SKUs truly moved during each wave.

Allocation reference

3,680,000 KRW

Informational until your statement of work confirms scope — see Returns & Refunds for withdrawal windows.

8-week arc Blended field + remote Incheon

Cover visual for Seasonal Lift Observatory

Narrative

We align promo metadata with sell-through signals, highlight phantom lifts caused by delivery delays, and assign corrective storytelling for district calls.

Signal bundle

Calendar overlay tied to campaign codes
Lift decomposition worksheet
SKU family tagging workshop
Anomaly callouts with analyst notes
District-ready one-pagers
Archive of past waves for pattern spotting
Optional crowd-sourced photo verification workflow

Outcomes

Promo reviews cite evidence instead of gut feel
Hero SKU selections tighten for the next season
Fewer emergency Monday escalations after launch weekends

Clarifications

Helpful but not mandatory — manual uploads work if latency stays under 36 hours.