2019
Lattice pilots
First corridor dashboards stitched manually from faxed visit logs.
About
Collective formed around corridor storytelling
Transferonhub emerged when merchandising analysts and field directors kept exporting conflicting decks from the same ERP slice. We knit scorecards, KPI pulses, and prioritisation ladders so Korean outlet networks argue about evidence, not slide fonts.
Principles etched thin
- Evidence before theatre: photographs, timers, and annotated KPI deltas beat hype decks.
- Archetypes without shame: formats stay comparable without flattening flagship swagger.
- Night crews included: overnight stocking lanes receive humane escalation grammar.
- CSR tethered: sustainability commentary stays tied to assortment rows — never floating posters.
Arc milestones
2022
Night-sync desk
Dedicated translators for overnight stocking crews across transit hubs.
2025
Outlet Dashboard Center
Public holographic blueprint tying scorecards, KPI pulses, and ladders.
Ten-person holographic bench
Performance lead
Haneul Byun
Runs archetype labs for flagship versus corridor formats.
BI analyst
Sora Jeong
Designs KPI pulses that survive distracted leadership skim-reading.
Operations manager
Rami Cho
Routes overnight stocking crews through humane escalation ladders.
Client success lead
Eunwoo Park
Translates analyst annotations into merchandiser-ready paragraphs.
Performance lead
Taeyang Oh
Specialises in grocery corridor clusters across humid climates.
BI analyst
Mira Kim
Pairs conversion curves with fixture-zone overlays for clarity.
Client success lead
Noa Han
Keeps CSR narratives tethered to assortment spreadsheets.
Operations manager
Kyung Dae
Designs night→day digests for transit-heavy retail hubs.
Performance lead
Lumen Seo
Facilitates supplier-facing workshops without procurement theatrics.
BI analyst
Inhye Koo
Builds anomaly ribbons when smoothing filters hide too much variance.